Selected Print
Selected Interactive

Industry Veterans Launch New Entertainment Marketing Agency BOND

Top Hollywood entertainment marketing executives start new agency specializing in print, digital and A/V services

HOLLYWOOD, CA | November 15th, 2012 – Entertainment industry veterans Patrick Dillon, Seth Phillips Althoff, Brian Setzer and Luke Silver-Greenberg announced today the launch of their new entertainment marketing agency, BOND (http://www.wearebond.com/), offering print, digital and A/V services. The agency, based in Hollywood, will provide a 360 offering to studios, publishers, and brands, while focusing on strategic initiatives, emerging technologies and best-in-class creative. The name derives from the founders' desire to create bonds between colleagues, clients, and consumers through creative excellence.

Patrick Dillon, award-winning entertainment creative professional and co-founder of top agency Art Machine, will serve as Creative Director at BOND. Dillon's creative and business vision helped Art Machine grow quickly from a startup to a recognized award-winning industry leader and, in 2007 successfully merged with Trailer Park. "After the tremendous experience I had starting and running Art Machine, I am thrilled to be on this new journey with my new partners" said Dillon.

Seth Phillips Althoff, who will serve as Managing Director at BOND, states, "I am honored to work alongside such talented and respected colleagues. This core unit will be the foundation of a creative powerhouse." Althoff previously led agency Mojo as COO/CFO, where he revamped the core business model and reinvigorated the company culture, leading to record success. Previous to his position at Mojo, Althoff was President of Operations and Employee Relations at Crew Creative where he played a pivotal role for the industry leader, shaping virtually every facet of the business with his insight, attention to detail, and dedication to people. "I am thrilled to bring our various experiences together to showcase the passion we all feel for the work we do," he stated.

Brian Setzer will act as Director of Strategic Business Development focusing on successful execution of client priorities. "I am excited to help build a team that shares a common vision - building strong relationships through great creative. We all love what we do and it shows in the work," said Setzer. The noted marketing executive will segue from Trailer Park, where he focused on home entertainment and gaming initiatives. During his tenure, Brian led his team to become one of the premiere game marketers in the industry, managing the development of integrated campaigns and key marketing assets for titles including: 'Batman: Arkham City,' 'Borderlands 1 & 2,' 'Spec Ops: The Line,' 'Resistance 2,' 'Lord of the Rings Online,' 'Dungeons and Dragons Online,' the 'Little Big Planet Franchise,' 'XCOM: Enemy Unknown,' 'Ghost Recon: Future Soldier,' and 'Lollipop Chainsaw.' Spearheading strategic development, Setzer will leverage his integrated marketing experience for an expanded role at BOND.

Luke Silver-Greenberg will helm BOND's digital offering while developing new business opportunities. Previously, Luke founded and ran Silver-Greenberg/Associates, a digital marketing agency whose clients included Media Rights Capital, Lionsgate, Esquire, Jenni Kayne and P&G. Silver-Greenberg began his career in creative advertising at Universal Pictures, where he worked on the theatrical campaigns "Knocked Up," "The Bourne Ultimatum" and "American Gangster." "We see an opportunity to do great digital work in the entertainment and brand space." said LSG "I look forward to working with our clients to create synergy between big ideas and emerging technologies."

Peter Stark has joined the group as Creative Director of BOND's print group. He most recently worked as a Creative Director at BLT & Associates, where he consistently led his team award-winning Print campaigns, including 'Star Trek', 'Spiderman,' and 'Game of Thrones.'

A/V
Strategy
About

OWNER | CREATIVE DIRECTOR

Patrick has been an entertainment creative professional for over twenty years. Before launching BOND, Patrick co-founded Art Machine llc  in 1999 with partner Neville Burtis. Patrick's creative and business vision helped the company grow quickly from a startup to a recognized award-winning industry leader and, in 2007, successfully merged with Trailer Park.  SOME CREATIVE HIGHLIGHTS INCLUDE...

2011 MI6 Promaxbda Gold Print Campaign (Batman Arkham City)
2011 MI6 Promaxbda Gold Print Advertisement (Batman Arkham City)
2009 IMP Awards winner Motion Poster (TERMINATOR SALVATION)
2009 IMP Awards finalist Best Poster (TERMINATOR SALVATION)
2009 Key Art Awards winner Motion Poster (TERMINATOR SALVATION)
2009 Key Art Awards finalist Teaser (TERMINATOR SALVATION)
2009 Golden Trailer Awards finalist Action (TERMINATOR SALVATION)
2007 Posterwire.com poster of the year (HARD CANDY)
2007 IMP Awards poster of the year (HARD CANDY)
2007 GOLDEN TRAILER AWARDS WINNER (HARD CANDY)
2007 Key Art Awards winner Drama (HARD CANDY)
2006 IMP Awards poster of the year (LORD OF WAR)
2006 Golden Trailer Awards winner Action (LORD OF WAR)
2006 Key Art Awards winner Action (LORD OF WAR)
2005 Key Art Awards finalist Action (THE DAY AFTER TOMORROW)
2003 Key Art Awards finalist Action (THE TRANSPORTER)
2003 Key Art Awards finalist Comedy (FESTIVAL IN CANNES)
2001 KEY ART AWARDS FINALIST TEASER (PLANET OF THE APES)
2001 Key Art Awards finalist Action (PLANET OF THE APES)

Patrick got his professional start in 1986 with Enigma Records after earning a Bachelor Of Arts Degree in Design from Iowa State University.

OWNER | MANAGING DIRECTOR

As Managing Director at BOND, Seth Phillips Althoff oversees day-to-day operations and evolution of overall company strategy. He is charged with guiding BOND through the ever-changing entertainment marketing landscape, bringing his many years of industry experience to help BOND capitalize on its unique talents while expanding its offerings.

Before launching BOND, Seth was COO/CFO at Mojo, where he revamped the core business model and reinvigorated the company culture, leading to record success (and a whole lot of fun).  Previous to his stint at Mojo, Seth was President of Operations and Employee Relations at Crew Creative, where he played a pivotal role in the growth and success of the startup company that quickly became an industry leader, shaping virtually every facet of the business with his insight, attention to detail, and dedication to people.

Seth lives in Hollywood with his beautiful wife, Andrea, and their boxer dog, Lucy.  He is a proud graduate of THE Ohio State University.

OWNER | DIRECTOR OF STRATEGIC BUSINESS DEV.

Brian's primary focus is the strategic positioning and successful execution of client priorities. Utilizing his many years of varied marketing experience and tireless positive energy, Brian is the passionate problem solver, partnering with clients to create marketing that rises above.

Before launching BOND, Brian led Trailer Park to become one of the premiere game marketing companies in the industry.  He has managed the development of integrated campaigns and key marketing assets for titles including: 'Batman: Arkham City,' 'The Darkness 2,' 'Resistance 2,' 'Spec Ops: The Line,' both 'Little Big Planet' titles, 'Uncharted 2,' 'Lord of the Rings Online,' 'Dungeons and Dragons Online,' 'Duke Nukem,' 'Bioshock 2,' 'Reckoning,' 'XCOM,' 'Lollipop Chainsaw,' and both 'Borderland 2' and 'Borderlands.'  With the combined talent of the BOND team, Brian is committed to delivering the very best work and service possible.

He received his B.S. from Santa Clara University and his MBA from Lund University, Sweden. Brian calls Hollywood his home.

OWNER | CREATIVE DIRECTOR, DIGITAL + BUSINESS DEV.

Luke Silver-Greenberg specializes in interactive marketing. Before launching Bond, he founded Silver-Greenberg/Associates, a digital marketing agency that worked with clients including Media Rights Capital, Lionsgate, Esquire and Procter & Gamble. He began his career in creative advertising at Universal Pictures where he WORKED ON theatrical campaigns for Knocked Up, The Bourne Ultimatum, American Gangster and Wanted. He is a graduate of New York University's Galatin School of Individualized Study.

Luke was born in New York city and now lives in Los Angeles.

Partner | CREATIVE DIRECTOR, PRINT

After graduating with a BA in Marketing, serving two years in the Peace Corps, and spending the early 90's doing everything BUT finding a real job, Peter has been in the advertising and design business for over 15 years. He spent the first five years in NYC and Vermont designing everything from Blue Note album covers to skis and beer labels, and the past ten years here in LA (as a creative director at Art Machine and most recently BLT Communications) focusing exclusively on entertainment design. He has had the great fortune of designing many award-winning ads, including the key art ads for Saw, Crash, This Is It, Gamer, Game of Thrones and the 2010 Key Art Awards Best of Show winner Star Trek.

But his best designs ever are his two daughters, Paloma and Kaya (co-produced with his partner/wife Miriam), and he currently resides with his family and Poppy the dog on top of a hill in Laurel Canyon.

Contact