Film
Barbie is everything, and everyone wants to be Barbie (or Ken)—so we made that possible with a meme generator that combined the efforts of multiple teams across the agency to create an unbelievable viral splash, kicking off a huge, ongoing social campaign that took the internet by storm. Playing into the universal theme of Barbie, we put out colorful, hilarious creative that was both relatable and unexpected.
Digital + Social
- Copywriting
- Creative Strategy
- Engineering
- Motion Graphics
- Studio Creative Services
- Web Design
Social Promo Video
Released alongside the reveal of the iconic Barbie character posters, the Barbie Selfie Generator empowered fans to create their own personalized Barbie posters. Using advanced Background Removal AI, users could upload a photo, seamlessly crop themselves into the signature poster design, and customize every detail. From scaling and positioning their photo to choosing color schemes and adding a custom tagline, fans became part of the Barbie universe, sharing their creations with friends, family, and the world.
Social Promo Video
Released alongside the reveal of the iconic Barbie character posters, the Barbie Selfie Generator empowered fans to create their own personalized Barbie posters. Using advanced Background Removal AI, users could upload a photo, seamlessly crop themselves into the signature poster design, and customize every detail. From scaling and positioning their photo to choosing color schemes and adding a custom tagline, fans became part of the Barbie universe, sharing their creations with friends, family, and the world.
BarbieSelfie.ai
The Barbie Selfie Generator quickly became a cultural phenomenon, as influencers and brands joined in, amplifying its impact. Its massive success reshaped the entertainment landscape and proved that everyone could be Barbie.