Film + Sports
Amazon-MGM challenged BOND to create a TikTok campaign and music visualizer creative to spread awareness and connect with both younger audiences and cinephiles, which we accomplished with both on-trend reactive content and bespoke social video content featuring sleek visuals, thrilling thematics, and the strong score, all highlighting the dramatic love triangle and utilizing collaboration across departments.
Digital + Social
- Art Direction
- Creative Direction
- Engagement Strategy
- Copywriting
Visualizer Promo
Visualizer Promo
Item 1 of 3
Item 1 of 3
Strategy
- Engagement Strategy
- Copywriting
- Community Management
Engagement Strategy
We drove word of mouth by monitoring Challengers social conversation, building reactive and daily TikTok content around platform trends, finding clever ways to engage with fans on their level, and leaning into the zeitgeist chatter with Team Patrick vs Team Art discourse and highlights of Zendaya’s press tour looks.