Film
For Disney’s Cruella, we took over social with the villain’s trademark blend of crime, fashion, and attitude—kicking off Bad Girl Summer with a truly iconic campaign that killed on TikTok and surpassed Disney’s expectations.
Digital + Social
- Design + Motion
- Digital Engineering
Bad Girl Summer
Our creative got crafty, reinventing green screen capture into highly stylized pieces that played into platform trends while never straying from our Bad Girl Summer mood. On TikTok, an interactive media execution led fans to a custom designed landing page of curated fan content, celebrating the “little bit bad” in all of us.
Bad Girl Summer
Our creative got crafty, reinventing green screen capture into highly stylized pieces that played into platform trends while never straying from our Bad Girl Summer mood. On TikTok, an interactive media execution led fans to a custom designed landing page of curated fan content, celebrating the “little bit bad” in all of us.
The Foolproof Heist
Our calculated motion creative followed Cruella’s step-by-step plan to take her revenge, bringing fans along for the ride.
Cruella's Origin
With illustrated motion graphics and attitude-fueled kinetic typography, we took fans through Cruella’s origin story, and showed that she’s just getting started.
AV
- Creative Direction
- Finishing
- Music