SERIES
For this new HBO Original tentpole series, we introduced the "Sisterhood" from the Dune book series, peppering in both iconic moments to excite longtime fans while also showcasing the story, performances, and expanding world to get new viewers hooked.
AV
- Creative Direction
Digital + Social
- Art Direction
- Community Management
- Copywriting
- Creative Direction
- Creative Strategy
- Editing
- Engagement Strategy
- Measurement & Reporting
- Motion Design
- Social Audit
Partnering with HBO, we were honored to bring the first season of Dune: Prophecy to life across social. This campaign consisted of premium social, talent capture content, engagement creative, and more, as we carried Dune fans and new audiences into the history of the Bene Gesserit. With over 122 owned posts, 300 unique copy lines, and 180 CM replies, we crafted the tone of voice, creative look and feel, as well as additional larger concepts — such as a successful reddit AMA and premier activation— to bring this campaign to life.
New York Comic Con
Dune: Prophecy activated at New York Comic Con with an immersive experience. BOND created a sizzle reel to capitalize on the amazing activation and share with fans back at home.
Sisterhood Lore
Our elevated, premium content went deep into the Sisterhood — their stills and ranks — to further develop the storyline and their connections. We utilized seamless carousels, immersive AV-edits, and fan-driven content to immerse audiences in a new level of fandom.
Premiere Activation
To eventize and promote tune-in around the premiere, an Auto DM activation was utilized to provide those who participated with the full premiere episode.
An in-feed post leveraged a key scene from the first episode, and included a CTA, encouraging audiences to comment with the 🔥 emoji. Once they commented, they received an instant automatic message from the title handle, with an unlisted YouTube link of the first episode.
In total, the in-feed Instagram post garnered 128 comments, reached 72.1K accounts and had 90.8K views – 76% came from non-followers.
Reactive Content
The voice of the Sisterhood spread across social by consistently engaging with press, brand, talent, influencer, and fan posts. Our mysterious messages captured the tone of the series, spread anticipation for the finale, and created a community hub for obsessed fans. Through constantly monitoring fan sentiment post-episodes, we built reactive content tailored to weekly viewers’ favorite moments. Our clips, captioned stacks, and static carousels caught user’s attention and offered a location for excited reactions.