Series
We crafted a full social campaign with copywriting, community management, influencer management, social creative, and talent concepts all designed to be reactive and draw viewers to a hilarious new show—creating a total of 137 pieces and facilitating an influencer campaign with 13 creators that made millions of impressions.
Digital + Social
- Art Direction
- Community Management
- Copywriting
- Creative Direction
- Engagement Strategy
Words of Wisdom
In this carousel piece, we encouraged fans to swipe through to find their zodiac sign and associated one-liner giving them relatable advice from the show's characters.
Reactive Content
In our lo-fi social, we emphasized how fans resonated with the realness of the show and served them content they were asking for by creating reactive content week over week, highlighting fan UGC and comments, and tapping into relevant social trends.