Brand
We partnered with Jazwares to give their beloved stuffed toy brand Squishmallows a bold, colorful new look for lifestyle photography content and custom social assets to announce some fan-favorite film, TV, and apparel brand collabs.
Digital + Social
- 3D
- Art Direction
- Creative Direction
- Photography/Special Shoot
- Studio Creative Services
Studio
Our in-house Studio team captured a variety of Squishmallows products with bespoke art direction and visually captivating sets and props built to align with the brand’s image across marketing channels. This included producing and directing a 2-day lifestyle photography shoot with talent, as well as retouching and resizing all final production assets.
Digital + Social
We crafted custom social creative to introduce brand collabs, such as a content shoot with Crocs and Cam the Cat, Wicked pieces helping Elphaba and Glinda defy gravity, and a surprise Beetlejuice Squishmallows pairing, all for fans to add to their collections.
We even brought some Squisher Things from the Upside Down into our world with custom social motion assets teasing fan-favorite character reveals.