Series
We helped Hulu promote their first-ever fully Spanish original drama by making sure to serve core Hispanic audiences and embrace the Mexican culture while also appealing to broad audiences with high-intensity creative, culminating in a knockout campaign.
AV
- Creative Direction
- Finishing
Digital + Social
- Community Management
- Copywriting
- Creative Direction
- Engagement Strategy
- Finishing
- Studio Creative Services
We caught audiences’ attention with dynamic caption pieces, listicle videos, and even a sing-a-long using bespoke footage and clever GFX. Gradually, the campaign became more reactive, relatable, and lo-fi as we kept fans connected and expanded conversation.
To help fans get to know our talent, we scripted, produced and cut together social videos of talent playing games, performing a crossover with Only Murders in the Building, and celebrating the premiere with footage from each city.
After the premiere, we pulled fan comments onto statics to magnify word-of-mouth, which fueled constant bilingual discussion well after La Máquina’s release.