Film
To introduce audiences to their creepiest new best friend, we worked with Universal to craft the perfect voice for M3gan, immediately amassing a fan following for our freaky, funny campaign that launched an instant horror classic.
Digital + Social
- Copywriting
- Creative Strategy
- Engagement Strategy
- Motion Graphics
M3GAN + Cady
M3GAN + Cady
Wiki-How
Strategy
- Creative Strategy
- Engagement Strategy
With our partners at Universal Pictures, BOND steered the M3gan campaign away from traditional horror tropes and instead leaned into moments of virality. The fun over fright direction and strategic engagement helped make M3gan an internet superstar and the film a surprise blockbuster.
With our partners at Universal Pictures, BOND steered the M3gan campaign away from traditional horror tropes and instead leaned into moments of virality. The fun over fright direction and strategic engagement helped make M3gan an internet superstar and the film a surprise blockbuster.