Film

To “wake up” Warner Bros.’ popular Matrix franchise after a 20-year hiatus, we created an integrated campaign centered on the idea of choice.

Key Art

  • Illustration / Sketch

AV

  • Finishing
  • Copywriting
  • Motion Graphics
  • Engineering
  • Music

Iterative Trailer

To release the first piece of AV in the Matrix Resurrections campaign, BOND developed an award winning, industry-first experience that dynamically served 228,000+ iterations of the teaser to fans, personalized to the exact minute of their local time in the world.

Digital + Social

  • Design + Motion
  • Engineering
  • Copywriting

Strategy

  • Creative Strategy
  • Engagement Strategy
  • Measurement & Reporting
  • Copywriting
  • Social Audit

Twenty years ago, The Matrix asked a simple question that changed the way we look at everything: what is our reality, really? Our campaign strategy for The Matrix: Resurrections built on the powerful legacy of the original by embracing the iconic red and blue pills to engage fans to choose reality or unreality for themselves.

Studio

  • Special Shoot / Photography

Packaging

  • Illustration / Sketch