SERIES

To raise awareness and build suspense for Hulu's latest thriller series, we established a world of secrets and conspiracies, teasing the stakes, action, and characters, without ever giving away too much.

AV

  • Copywriting
  • Creative Direction
  • Creative Strategy
  • Motion Design
  • Music

Digital + Social

  • Art Direction
  • Copywriting
  • Creative Direction
  • Editing
  • Motion Design

For the social campaign, we leaned into conspiracy theories and mystery, crafting a strategic approach for every piece of content—all while skillfully keeping the Episode 1 reveal tightly under wraps.

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