Series
We set out to captivate audiences with Photographer's moving frames, journeys through each photographer's story, and a suite of stunning and inspiring creative, all to establish the series as a National Geographic classic.
Digital + Social
- Creative Strategy
- Creative Direction
- Finishing
- Motion Design
- Copywriting
Story Behind Every Lens
Story Behind Every Lens
Hashtag Challenge
Along with Paul Nicklen and six other photographers, we challenged the audience to share their unique perspectives of the world in the #NGPhotographerChallenge. From thousands of submissions, we awarded select talented fans a spotlight in National Geographic's photo community, Your Shot.
Special thanks to @mikkomonto @zonek_photography @anton.linstrom for their photo contributions.
Strategy
- Creative Strategy
- Community Management
Photographers and their stories continue to enrich the National Geographic brand with diversity and purpose. Our campaign strategy for Photographer leaned into the brand’s signature storytelling values and how all seven of the photographers’ journeys connected to it. By distinguishing each photographer’s passions, secrets, and disciplines throughout a wide social ecosystem, we engaged and inspired communities of artists to share their own beautiful photography.
Photographers and their stories continue to enrich the National Geographic brand with diversity and purpose. Our campaign strategy for Photographer leaned into the brand’s signature storytelling values and how all seven of the photographers’ journeys connected to it. By distinguishing each photographer’s passions, secrets, and disciplines throughout a wide social ecosystem, we engaged and inspired communities of artists to share their own beautiful photography.