For the return of an ironic horror comedy for classic horror fans, we gave the Shining Vale Season 2 campaign a delicate balance of scary and hilarious; and as fans loved how the show paid homage to household horror titles, we leaned in with a BOND-directed photoshoot and a slew of creative that played with cult classics and genre tropes—all juxtaposed with witty copy to perfectly encapsulate the Shining Vale tone.