Film
When Tubi came to us with their new original movie Sidelined, we used key art, digital creative, and the social space to turn their streaming platform into a Gen Z destination.
Key Art
- Art Direction
- Copywriting
- Creative Direction
- Creative Strategy
- Finishing
Key Visual
We designed key art capturing the chemistry between the romantic leads with genuine connection and a hazy warm tone, while also emphasizing their differences with wardrobe to show that opposites attract.
Key Visual
We designed key art capturing the chemistry between the romantic leads with genuine connection and a hazy warm tone, while also emphasizing their differences with wardrobe to show that opposites attract.
Digital + Social
- Art Direction
- Creative Direction
Our social team drove hype with paid, organic, and reactive content to attract Gen Z audiences byplaying into the relatability of the authentic characters and relationships, stellar talent and modern high school experience.
Our social team drove hype with paid, organic, and reactive content to attract Gen Z audiences byplaying into the relatability of the authentic characters and relationships, stellar talent and modern high school experience.
In the end, our creative boosted awareness and helped turn Sidelined into Tubi's #1 streamed film on-platform.