Series
For HBO Max’s dramatization of a case that has been told in various ways, we crafted a campaign that lured fans into a close-up of the Peterson family focusing on the myriad perspectives at play.
AV
- Finishing
- Motion Graphics
- Music
Item 1 of 4
Item 1 of 4
Digital + Social
- Motion Graphics
- Digital Engineering
One Week Countdown
One Week Countdown
Step by Step
Multiple Toni's
Strategy
One family, endless perspectives. Our campaign strategy for HBO’s The Staircase questioned each family member’s relationship both to the case and to each other, shedding dramatic new light on a familiar true story.
One family, endless perspectives. Our campaign strategy for HBO’s The Staircase questioned each family member’s relationship both to the case and to each other, shedding dramatic new light on a familiar true story.