Series
For the second season of Max’s The Sex Lives of College Girls, we built a campaign that was rooted in the unique personality of the show’s fandom, using social insights from Season 1 as our syllabus. As the campaign progressed, we built a community that allowed us to feed into a fan frenzy, and nearly double our followers across platforms. With a playful energy and a constant stream of reactive content playing off of conversation and internet trends, our fans were never disappointed. With over 4 million total engagements throughout the campaign, we built a community of not just friends, but besties.
Digital + Social
- Art Direction
- Copywriting
- Engagement Strategy
- Illustration
- Measurement & Reporting
- Motion Design
- Studio Creative Services
UI Plays
We kept the party going with repeatable formats that mixed the world of the show with familiar user interface graphics, bridging the gap between the show’s titular college girls and our fans’ real lives.
Studio
- Art Direction
- Photography/Special Shoot
Fly As Hell
Ahead of Season 2’s launch, we designed and photographed Essex’s campus bulletin board, posting it on social to refresh audiences on key Season 1 details and stoke fan conversation, later extending the series beyond premiere to highlight buzzworthy show moments.
Fly As Hell
Ahead of Season 2’s launch, we designed and photographed Essex’s campus bulletin board, posting it on social to refresh audiences on key Season 1 details and stoke fan conversation, later extending the series beyond premiere to highlight buzzworthy show moments.
Social AV
Colorful typography and a consistent visual identity served to elevate our social AV pieces, allowing them stand out in the feed.
Engagement
- Community Management
- Copywriting
Reactive Content
Active social listening and community management kept us in the know surrounding fan-favorite scenes and characters, informing our reactive strategy throughout the campaign. We jumped on social trends we knew our fans would love and served them behind-the-scenes content featuring top talent, resulting in highly shareable pieces that served to emphasize our social voice and persona.
Reactive Content
Active social listening and community management kept us in the know surrounding fan-favorite scenes and characters, informing our reactive strategy throughout the campaign. We jumped on social trends we knew our fans would love and served them behind-the-scenes content featuring top talent, resulting in highly shareable pieces that served to emphasize our social voice and persona.
Talent Content
On-set capture starring key talent gave handles a VIP feel, leaning into the collegiate theme for engaging creative that our audience couldn’t help but relate to.
Essex Memes
To serve the show’s fervent core fans, we created an in-world Instagram account (mirroring real-world college meme pages), where we posted niche, if-you-know-you-know creative that garnered over 1 million additional impressions for the overall campaign. Now that’s sexy!
