Series
For Season 3 of HBO's The White Lotus, BOND harnessed rising weekly viewership with high-impact creative and real-time fan engagement. The campaign generated over 200 unique assets, 1,200 custom copy lines, and 1,000+ direct fan interactions—driven by data and sentiment insights. The result? A campaign that didn't just follow the buzz—it created it.
Digital + Social
- Art Direction
- Community Management
- Copywriting
- Creative Strategy
- Editing
- Engagement Strategy
- Measurement & Reporting
- Motion Design
- Photography/Special Shoot
- Social Audit
- Studio Creative Services
We kicked off our campaign with Guest Testimonials – a series of social AV pieces that highlighted past guests’ raving reviews and praise of the hotel. With such a long pre-premiere window, our creative highlighted past seasons’ key moments and lines to get fans excited for Season 3.
We kicked off our campaign with Guest Testimonials – a series of social AV pieces that highlighted past guests’ raving reviews and praise of the hotel. With such a long pre-premiere window, our creative highlighted past seasons’ key moments and lines to get fans excited for Season 3.
Employee Spotlight
For our Employee Spotlight series, we highlighted staff members from pre-season in our pre-premiere phase. These cuts made sure that viewers were caught up ahead of Season 3.
Bringing The White Lotus Handles To Life
From launching episodic content to building reactive and trend-based moments, we drove buzz, fan engagement, and cultural relevance through every touchpoint.
Our team handled everything from calendar planning and platform execution to replying in-world and engaging with trending content.
Season 3 Growth
We launched a TikTok at the beginning of our campaign, and amassed over 133k followers, and 6.5 million likes over the course of the campaign, all powered by organic content and fan engagement. On Instagram, our content garnered millions of engagements with daily posts reacting to episodes week over week.
Creative Strategy
Overall, BOND crafted a fan-first, community and conversation driven, elevated campaign that shattered metrics and numbers week over week. From social audit to campaign strategy to full social + community management campaign, we jumped in with every fan, engaged in the tone + voice of the hotel, while engaging daily with reactive and organic social content.