Film
We partnered with Paramount to gear up audiences for an epic, big screen origin story with eye-catching social creative, fun copy, and exciting community engagement, all designed to draw fans and non-fans alike into a global conversation.
Digital + Social
- Community Management
- Copywriting
- Creative Direction
- Creative Strategy
- Engagement Strategy
Across the campaign, we delivered a mix of premium, talent, trending lo-fi, and custom-built videos—with our biggest being a Bumblebee live video featuring Keegan-Michael Key performing under his animated character with a faux TikTok Live UI layout.
Across the campaign, we delivered a mix of premium, talent, trending lo-fi, and custom-built videos—with our biggest being a Bumblebee live video featuring Keegan-Michael Key performing under his animated character with a faux TikTok Live UI layout.
Premium Content
Our premium content kept fans in the know with countdowns and a critics review carousel, and we constantly stayed on the pulse to jump on trends such as the Spotify daylist for custom character tracks.
Community Management
With Transformers One being one of our largest CM projects to date, we showed up everywhere alongside main talent, influencers, red carpet events, and even fans’ trending posts. From beginning to end, we held a fanart showcase to bolster the campaign through its community from the ground up.