Sports + Brand
To announce the UFC’s move to Paramount Plus, we created a campaign that illustrates how these two epic properties’ sum is greater than their parts. Our campaign pairs timeless quotes from Paramount’s iconic catalog with legendary UFC moments, ushering in a new era in sports and streaming that honors both brands’ storied histories. The campaign is brought to life through a clean, cinematic aesthetic and striking bold copy that maximized our work’s impact.
Key Art
- Art Direction
- Copywriting
- Creative Direction
- Photography/Special Shoot
AV
- Copywriting
- Creative Direction
- Editing
- Motion Design
- Music
- Studio Creative Services
Digital + Social
- 3D
- Art Direction
- Copywriting
- Creative Direction
- Editing
- Engagement Strategy
- Motion Design
- Photography / Special Shoot
TikTok 3D Immersion TopView ad
Special shoot talent capture powered this explosive social hype cut, driving fans to the first UFC event on Paramount+ as rotoscoped fight footage and 3D graphics overlaid the TikTok UI.
GENRE SPOTS
10 genre-bending UFC Social AV cuts spanned the full Paramount ecosystem, connecting fight moments to cinematic characters that fans already love. Custom edits for different fan bases kept the creative on-brand and contextually relevant, hyping UFC’s big arrival and first streaming event on Paramount+.
Framebreakers
Whether announcing the campaign, the next event, or smashing through synergy IP across the Paramount film & TV ecosystem, these framebreakers created memorable high impact moments that drove high engagement with fans.