Series
For Bel Air Season 3 on Peacock, our team crafted the strategy and title social campaign—a modern refresh of the original Fresh Prince of Bel Air series. We gave a stylish, contemporary look to our creative while re-engaging fans new and old.
Digital + Social
- Art Direction
- Community Management
- Copywriting
- Creative Strategy
- Engagement Strategy
- Motion Design
As we highlighted the drama and engaged with the Bel Air fam-dom, we made interactive polls, highlighted the most dramatic moments, and posted BTS—all with a new, sharp look. Dynamic captions, discussion threads, and interactive stories with platform tools hyped up fans and kept them engaged all season long.
Building on the bold, charming, and fun tone of community management for Season 3 we drove conversation through intentional, fresh engagements, further attained by constantly monitoring general social and fan conversations. Our Instagram stories and in-feed polls received thousands of likes, votes, and comments.
Fans interacted with and enjoyed our content daily. Timely episodic images, reactive memes, and clip pulls gave the fans exactly what they wanted!
