Series
For the new Peacock original series Bupkis, our creative campaign focused on comedy and talent-focused content to fuel curiosity and intrigue. We spotlighted Pete’s experience of using humor to cope with life’s awkward (and often dark) times.
Digital + Social
- Art Direction
- Community Management
- Copywriting
- Creative Strategy
Through elevated creative and real-time audience insights, we aimed to distinguish Bupkis from Pete’s other work, presenting it as an unfiltered and heightened autobiographical take on Pete’s real life.
Through elevated creative and real-time audience insights, we aimed to distinguish Bupkis from Pete’s other work, presenting it as an unfiltered and heightened autobiographical take on Pete’s real life.
Talent Collages
To leverage the exciting roster of talent in the show (Pete Davidson, Edie Falco, Joe Pesci), we created a set of seamless collages, referencing vintage design styles from the show’s flashbacks, to bring an in-world look to our social presence.
Strategy
- Creative Positioning
- Campaign Narrative
- Platform and Ecosystem Approach
- Audience Insights
Our strategic goals were to fuel curiosity-driven viewership and pique intrigue in a multitude of ways. We placed Bupkis’s reputable talent roster at the forefront and leaned into the absurdist humor through an out-of-context strategy.
Balancing humor and heart, we launched in the midst of pop cultural conversation and the crowded social landscape.
Our strategic goals were to fuel curiosity-driven viewership and pique intrigue in a multitude of ways. We placed Bupkis’s reputable talent roster at the forefront and leaned into the absurdist humor through an out-of-context strategy.
Balancing humor and heart, we launched in the midst of pop cultural conversation and the crowded social landscape.