Series
For “ted: The Event Series” on Peacock, our team faced the unique challenge of bringing the franchise back to life after almost a decade. Our content reinvigorated the character’s existing fanbase, while also introducing an entirely new generation to the foul-mouthed furball.
Digital + Social
- 3D
- Art Direction
- Copywriting
- Creative Strategy
- Engagement Strategy
- Illustration
- Motion Design
- Studio Creative Services
Fuzzy Typography Social Videos
The ted franchise’s bright green text was still a huge aspect of the campaign, but we also wanted to modernize the series with something that really showed the character’s fuzzy and animated personality. For this video series, we created custom, 3D captions that felt like they were made of the same stuffed material as Ted himself, adding even more emphasis to some of the most humorous moments.
Fuzzy Typography Social Videos
The ted franchise’s bright green text was still a huge aspect of the campaign, but we also wanted to modernize the series with something that really showed the character’s fuzzy and animated personality. For this video series, we created custom, 3D captions that felt like they were made of the same stuffed material as Ted himself, adding even more emphasis to some of the most humorous moments.
The Reviews Are In
As positive fan and critic reviews flowed in, we created assets that worked quotes directly into video content, broken up by Ted’s sarcastic commentary.
Ted’s Unfiltered Character Intros
Ted on the Red Carpet
For the show’s premiere, we created a custom Instagram story live from the event that felt like it was filmed by the teddy bear himself. Utilizing an original script and custom Seth Macfarlane V/O, we were able to give fans a ted’s-eye view of the event as he attempted to break onto the red carpet.
Ted’s Perspective
For the social copy persona, we chose to revive Ted’s social media accounts as if he was any other actor promoting a new series. Once he “remembered his password,” Ted began promoting the 90s-era show from a modern perspective as if he was an actor playing his younger self (he doesn’t really age). This gave us the opportunity to comment on pop culture without being shackled to the 90s setting. Copy was rarely directly promotional, instead tapping into the character’s general sense of humor as he commented on what it feels like to be back in the spotlight.
Bringing Ted's Social Channels to Life
The Ted social accounts were able to post general jokes and commentary that felt like a direct extension of the show. Fans loved the ability to interact with the character directly, and he often responded back in crude and hilarious ways. This helped to extend the lifespan of the binge-release show in the public consciousness, keeping the conversation going for weeks after the release date.
