Brand
When it comes to Peacock’s social channels, we cultivated a fan-first entertainment escape that showcases the breadth of the streamer’s content offerings, from Bravo and WWE, to sitcoms and Originals.
Always-on strategy combined with thoughtful tone and voice, colorful creative, and rich community engagement helped us turn Originals into evergreen Peacock staples.
AV
- Copywriting
- Creative Direction
- Finishing
- Motion Design
- Music
To entice new and existing Peacock subscribers to sign up or upgrade their service, we used an exciting collection of trailers, TV spots, and marketing footage to put together a Valentine's sizzle reel filled with love from Peacock's most beloved reality shows.
Digital + Social
- Art Direction
- Copywriting
- Creative Direction
- Creative Strategy
- Engagement Strategy
- Motion Design
Finding Our Voice
It was important that our post copy felt as fresh and engaging as our content. To bring Peacock to life in words, we created a social voice that felt like a buzzy effervescent pop culture expert. The account was personified as the funny friend you can’t wait to talk about the latest episode, movie, or reality show with.
Movie Magic
Peacock is the home to a plethora of movies, whether it’s a streaming exclusive, a timeless classic, or an Original premiere. Our content aims to make each Peacock film release feel as urgent and exciting as a theatrical release through talent special shoots, emerging trends, exclusive content, and more.
Talk to the Flock
Utilizing our in-the-know copy persona, we have cultivated a community of fans who love to engage and play along in our comments and replies. We find the perfect ways to jump into trending conversations, with custom reactive content featuring our IP, funny and in-the-know replies to fans, and out of the box comments on trending videos and posts across all social channels.
Celebrating the Season
To keep things fresh, we are always finding ways to customize and reimagine the Peacock social strategy to fit holidays, mini campaigns, and seasonal changes. Whether it’s Halloween, Winter Holidays, or the start of Summer, expect our content to reflect the times.