Film
For Amazon MGM's biggest theatrical release of the year, we created a social campaign of captivating content—from hilarious social to premium graphics—capturing the balance of holiday humor, recognizable talent, and high-octane action.
Digital + Social
- Art Direction
- Community Management
- Copywriting
- Creative Direction
- Creative Strategy
- Engagement Strategy
- Motion Design
We leveraged recognizable talent, big action, and a few fun references to the holidays—a challenge given the film’s pre-holiday premiere—with an online presence that sprinkled heart and humor across the web.
Native social thinking, such as holiday listicles and character fancams, kept Red One top-of-feed all season and pushed moviegoers to the theaters.
High-octane and humorous social AV cuts, paired with premium graphics, elevated the campaign and pushed pieces to wider audiences.