Film
We designed beautiful social creative content for Disney's centennial film Wish, positioning it as the movie event of 2023 with a big 100-year anniversary push and working closely with Meta to be one of the first brands to launch an IG Reel template for weekly song drops.
Digital + Social
- Motion Design
- Copywriting
- Art Direction
- Creative Direction
- Creative Strategy
Magnifico's Takeover
The villain Magnifico even made a splash with his song premiere as we coordinated a takeover of the official Disney Villains Instagram handle—where we introduced the character, invited users to submit their wishes, and promptly dashed their dreams to showcase how his switch quickly flips.
Magnifico's Takeover
The villain Magnifico even made a splash with his song premiere as we coordinated a takeover of the official Disney Villains Instagram handle—where we introduced the character, invited users to submit their wishes, and promptly dashed their dreams to showcase how his switch quickly flips.
Star Takeover
But his reign was short-lived, as we returned fans' social feeds back to normal with frame breakers powered by lovable mascots Star and Valentino.
Strategy
- Audience Insights
- Campaign Phasing
To celebrate the culmination of 100 years of Disney magic, our goal for Wish was to build a strategy that touched on the beauty of nostalgia and the magic of wish making, while also spotlighting the timeless music. For our social voice, we created a welcoming tone for everyone to join in on the celebration with us – where audiences were able to rejoice in another magical classic for generations to come.
To celebrate the culmination of 100 years of Disney magic, our goal for Wish was to build a strategy that touched on the beauty of nostalgia and the magic of wish making, while also spotlighting the timeless music. For our social voice, we created a welcoming tone for everyone to join in on the celebration with us – where audiences were able to rejoice in another magical classic for generations to come.