Film
Keep your eyes on the monitor. There’s a lot to see.
To celebrate the worldwide phenomenon, Peacock asked that their socials should feel like a front-row experience that grants their audience VIP access into the world of Freddy Fazbear’s Pizza. Hardcore fans loved seeing the haunted world brought to life, while newcomers were introduced to Freddy and his friends for the first time.
Digital + Social
- Copywriting
- Creative Direction
- Creative Strategy
- Engagement Strategy
- Motion Design
Freddy's Infinite Zoom
Freddy Fazbear’s Pizza is more than a restaurant; it’s easy to get lost in, and many don’t make it out alive. To capture this eerie vibe, we created a looping asset which zooms endlessly through the characters and environment, entrancing fans to watch it over and over again.
Freddy's Infinite Zoom
Freddy Fazbear’s Pizza is more than a restaurant; it’s easy to get lost in, and many don’t make it out alive. To capture this eerie vibe, we created a looping asset which zooms endlessly through the characters and environment, entrancing fans to watch it over and over again.
Would You Survive Five Nights at Freddy's?
Five Nights at Freddy’s is all about the horrors of being locked inside a terrifying pizzeria during the night shifts—so we created an immersive Choose Your Own Adventure experience utilizing Instagram Stories. Fans were given choices and asked to tap to a certain frame of the story to see if they survived. If they failed, one of the franchise’s signature jumpscares popped out to startle them.
How Long Would You Last...
FNAF made a splash in the cultural zeitgeist, so we executed a fun engagement play to further involve fans in the excitement of the film coming to Peacock. Using a text-only Tweet, we asked fans how long they think they’d last at Freddy’s—and if they comment using the film’s hashtag, we’d tell them how long they’d last using cheeky replies.